24 Hours in Hoi An: A suggested itinerary for first-time visitors

If you only had one day to explore Hoi An – a charming, ancient city full of magic, where would you go? With its narrow lantern-lit streets, unique local cuisine, and enduring cultural heritage seen in every tile roof and alleyway, Hoi An is an unmissable destination for anyone seeking to touch the authentic beauty of Central Vietnam. Below is a perfect 24-hour itinerary, thoughtfully curated by Silk Sense, to help you make the most of your time in this enchanting town.

Morning: A gentle start to your journey

Early morning in Hoi An is the most peaceful time of day, when soft sunlight casts golden glows on old yellow walls and the streets are still quiet. It’s an ideal moment to take a slow walk along cobblestone paths and soak in the town’s relaxed rhythm – so different from the hustle of many tourist cities.

Begin your day with a light breakfast at a riverside café along the Hoai River, such as Faifo Coffee or Hoi An Roastery are perfect spots to sip coffee while watching the ancient town slowly awaken. Afterward, take time to visit iconic landmarks that reflect the city’s rich blend of Eastern and Western influences: Japanese Covered Bridge, Tan Ky Ancient House, and the Fujian Assembly Hall. These sites showcase a cultural fusion of Vietnamese, Chinese, and Japanese heritage that has thrived for centuries. With just a few steps around the Old Town, you’ll collect dozens of stunning, photogenic moments.

Midday: Savor local cuisine and take a rest

Under the radiant midday sun of Central Vietnam, there’s nothing better than indulging in local cuisine and enjoying a moment of rest to recharge for the afternoon.

Hoi An is a haven for food lovers, offering dishes rich in regional character. For lunch, try a bowl of cao lầu – a local specialty made with thick, chewy noodles, savory char siu pork, and fresh herbs. If you’re in the mood for something simpler, Ba Buoi’s chicken rice or crispy rice crackers with stir-fried baby clams are delicious alternatives. Don’t forget to cap off your culinary tour with a bite of the legendary Banh Mi Phuong, once praised by celebrity chef Anthony Bourdain as “the best sandwich in the world.”

After lunch, return to your accommodation for a short rest or treat yourself to a rejuvenating spa session. Hoi An offers a range of tranquil homestays and resorts near the Old Town where you can unwind in a peaceful, green setting. One recommended option is Silk Sense Hoi An River Resort, where Lotus Spa offers deep-tissue massages and aromatic therapy that help you completely relax and recharge.

Afternoon: Slow down and discover local handicrafts

As the sun softens, it’s the perfect time to slow your pace and explore Hoi An’s traditional craft villages – a unique cultural charm of the area.

Hop on a bike and head to Thanh Ha Pottery Village, where artisans still shape every piece by hand without machines. You can even try your hand at pottery and create a small, handmade souvenir to take home. Another great option is Tra Que Vegetable Village, where you can experience organic farming and immerse yourself in the peaceful countryside atmosphere.

For the creatively inclined, take part in a Hoi An lantern-making workshop, where you’ll design your own custom lantern, both a keepsake and a personal memory of your time here. Afternoons in Hoi An are always serene – not rushed, not noisy – just a poetic rhythm of life that invites you to fully be in the moment.

Evening: Magical old town lights and unforgettable experiences

When the sun sets, Hoi An transforms into a radiant dreamscape aglow with colorful lanterns. Nighttime here is a visual feast, a gentle symphony where the past and present harmoniously coexist.

Begin your evening with the lantern-floating ritual on the Hoai River, a calming, symbolic tradition to wish for peace and good fortune. As you release a glowing lantern onto the water, you’ll witness golden reflections dance on the river’s surface, accompanied by the soft murmur of evening chatter. It’s a magical moment that stays with you.

Next, wander through Nguyen Hoang Night Market, sampling street food like sweet corn pudding, grilled rice paper, and herbal drinks like Mót. It’s also a great place to pick up some locally made souvenirs and handicrafts.

If you’re an art lover, don’t miss the spectacular outdoor show “Hoi An Memories Show” – a grand-scale performance near Cua Dai Beach with over 500 performers. The show brings 400 years of Hoi An’s history to life through music, lighting, and dance. With its sweeping open-air stage, dramatic sound and lighting effects, and emotionally charged choreography, it’s a vivid, immersive journey through the golden eras of Hoi An. For those who appreciate beauty, culture, and the retelling of heritage through modern artistry, this experience is absolutely unmissable.

Wrapping up a fulfilling day in Hoi An

In just 24 hours, you can experience the very essence of Hoi An, from its history, culture, people, and cuisine to its arts and everyday life. Hoi An isn’t just a place to visit – it’s a destination that preserves the values of living slowly, deeply, and fully. And perhaps, when you leave, you’ll carry a piece of Hoi An’s soul in your heart – a feeling that anyone who’s been here finds impossible to forget.

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(A) 01 Dong Da Street, Cam An Ward, Hoi An City, Quang Nam Province, Vietnam